1. Company Strategy (от Ленни Рачински)
2. SWOT-анализ (от PMA)
3. IMPACT-mapping (от Тима Хербега в Miro)
4. Шаблон для описания возможности (от Юли Билинкиc)

Статьи:

1. Good Strategy Bad Strategy by Richard Rumelt
   
2. WTF is strategy? by Vince Law
   
3. Applying leverage as a product manager by Brandon Chu
   
4. How to become a strategic leader by Julie Zhuo
   
5. How to define your product strategy by Gibson Biddle
   
6. Mission, strategy, and tactics by Boz
   
7. Working backwards by Ian McAllister
   
8. Getting better at product strategy
   
9. The Magic of Thinking Big by David Joseph Schwartz
10. How to build a breakthrough by Mike Maples, Jr.
11. A founder's guide to coming up with vision and strategy by Laura Behrens Wu

1. Шаблон План эксперимента (от Patreon). То, как создавался документ можно почитать тут.
2. Шаблон Experimentation Roadmap (не помню уже от кого, но мне кажется удобным)
3. Шаблон Приоритизация фич (от Optimizely)

4. Статья и шаблон Уровни достоверности (от Итамара Гилада)

Метрики для SAAS:
Шаблон SaaS Cohort Analysis (от Christoph Janz of Point Nine Capital) и статья
Шаблон SaaS Metrics Dashboard (for early-stage SaaS startups with a low-touch sales model)
Шаблон SaaS Startup Key Metrics (от Redpoint)
Шаблон Cohort Economics Template (от Battery Ventures)

Метрики для маркетплейсов:
Статья Что такое ликвидность?
Шаблон Marketplace KPI (от daphni)
Шаблон Marketplace KPI (от Version One Ventures)

Метрики модели виральности:
Статья Модель виральности и расчет метрик виральности

Юнит-экономика:
Статья Unit Economics and The Pursuit of Scale Invariance и A Quantitative Approach to Product Market Fit (от Tribe Capital)

Рост:
Startup = growth by Paul Graham
Growth wins by Casey Winters, Brian Balfour, and Kevin Kwok
Growth by Alex Schultz
Growing a startup by Julian Shapiro

Growth loops are the new funnels by Brian Balfour
Four fits for $100m+ growth by Brian Balfour
Distribution by Ben Horowitz
The power user curve by Andrew Chen
The racecar growth framework by Dan Hockenmaier and myself
Drive growth by picking the right lane by Dan Hockenmaier and myself
B2B sales
Founding sales by Pete Kazanjy
Fear of sales by Elad Gil
The "$20M to $500m" question: Adding top down sales by a16z
B2B SaaS marketing guide by Alex Kracov
How I've approached founder-led sales by Alex Kracov
The greatest sales pitch I've seen all year by Andy Raskin
Simple math to set up a sales team by David Sacks
Positioning your startup is vital—here's how to nail it by Arielle Jackson
Positioning by April Dunford
The modern GTM by Unusual Ventures
GTM nirvana by Caroline Clark
The market curve by Mike Vernal
This GTM-leader-turned-investor crowdsources early lessons from Stripe, Figma & more by Meka Asonye
Introduction to PLG (product-led growth) by Sandhya Hegde
Picking a GTM motion by John Vrionis
How David Sacks built the first bottom-up playbook for enterprise by Bri Kimmel
The Transition: Layering sales onto a bottom-up self-serve product by Pete Kazanjy
Growth + sales: The new era of enterprise go-to-market by Peter Lauten and Martin Casado
How to know if you're interviewing at a product-led company by Andrew Skotzko
Product-led growth lessons from Atlassian by Matt Ryall
The product-led-growth (PLG) playbook for B2B startups by Mark Roberge

The hierarchy of marketplaces by Sarah Tavel
Four paths to marketplace success by D'Arcy Coolican
Underutilized fixed assets by Kevin Kwok
Marketplace supply strategy by Casey Winters and Anne Lewandowski
"White space" for building a marketplace by Sarah Tavel
Sequencing business models: The types of marketplaces by Casey Winters
The a16z Marketplace 100: 2021 by D'Arcy Coolican and Brandon Barros
Operating leverage by Alex Taussig
How to kickstart and scale a marketplace business

https://www.reforge.com/blog/iced-theory-growing-infrequent-products